Leli’s magical stitches

We were inspired by Leli, the 6-year-old entrepreneur who decided to learn how to sew and start a home goods and childs’ fashion business. We re-branded, repackaged, and promoted Leli, the little maker, to become a role model for other children in the US.

Brand Identity /  Packaging / Web Design / Video / Public Relations

We created this short film to tell the story of Leli the little maker and her mission to make great things and inspire other kids.


Leli’s website was rebuilt with the dichotomous style of the sophisticated child, which Leli is. The simplistic, clean, bright style compliments the whimsy of her products.


This hand-made press package was delivered to various media outlets for the promotion of Leli. She has since been pciked up by The Steve Harvey Show, Betheny Frankel, Parents Magazine, and other blogs and sites.